Adbutler for Newbies: A 2024 Overview
This piece is part of our “For Newbies” series, which provides quick overviews of various B2B companies. The series exists because sites like Crunchbase and G2 are just kind of busy, with flashing banners and tabs we don’t care about (I don’t buy a CRM due to mission statements). Sometimes all we want are the basics. Hence, ‘For Newbies’.
This particular Newbies piece looks at AdButler, which is in the Ad Serving Platform space.
What vertical is AdButler in?
AdButler is in the Ad Serving Platform vertical.
Navigating online advertising can be tricky, but ad serving platforms help. These platforms assist businesses in managing and delivering ads across channels. For publishers filling ad space or advertisers targeting specific audiences, these tools simplify the process. It’s about getting ads to the right people at the right time.
Ad serving platforms benefit ad agencies, small business owners, or large enterprises. They provide tools to optimize ad placement, track performance, and adjust campaigns quickly. Using these platforms, businesses save time and resources while maintaining control over their advertising strategies. It’s a key part of digital marketing, ensuring everything runs smoothly and efficiently.
Who is AdButler?
AdButler is an ad-serving platform designed for both large enterprises and small to medium businesses, making digital advertising management more efficient. Whether you are a publisher, network, or marketer, AdButler offers solutions tailored to various needs, from managing display ads to serving video and mobile ads. Highlights include the ability to create a self-serve marketplace, enabling advertisers to buy space directly on your site, and a programmatic ad server for auctions.
Founded by SparkLIT, AdButler stands out with its white-label offerings, letting users customize the ad experience to fit brand aesthetics. Custom solutions, developed by their skilled ad-tech engineers, allow for unique workflows and interfaces, offering flexibility. For those needing speed and reliability, its global CDN ensures fast delivery, backed by 25 years of innovation. With control over ad placement being crucial, AdButler empowers users with transparency and customization, providing a valuable alternative to larger options like Google’s.
Who are AdButler’s main competitors?
AdButler, being in the Ad Serving Platform space, has plenty of competitors. Below are some major ones.
Company Details
We populate below with as much company data as possible. Getting this info can be tricky, but we do our best. Unfortunately, this data often defaults to the parent company, so for some acquired companies, this data may not be relevant.
- Parent Company: SparkLIT
- Location: Canada
- Number of Employees: 8
- Founded: 1998
- G2 Reviews: 51
- G2 Ratings: 4.6
Social Details
Like above, if we can easily pull social media data, we’ll populate it here.
- Twitter URL: https://twitter.com/sparklit_apps
- Twitter Followers: 9
- Linkedin URL: https://www.linkedin.com/company/8654259/
Pricing Plans
We scrape each vendor’s pricing page to get up-to-date pricing information. If we find anything, we add it below.
AdButler offers flexible pricing plans for various business needs, starting with the Essentials package at $149 per month for 1 million ad requests. This plan provides basic tools to get you started.
- Standard Plan: Priced at $682/month, it supports up to 10 million ad requests and offers features for businesses ready to scale.
- Advanced Plan: At $2988/month, this plan caters to complex advertising needs with 50 million ad requests.
- Enterprise: For businesses seeking unlimited capacity and customized solutions, pricing is available upon contacting AdButler directly.
AdButler offers add-ons to improve ad serving capabilities, such as advanced targeting, comprehensive reporting, and integration options like Lingo24 and DocuSign. Whether you’re building infrastructure or diving into programmatic bidding, their flexible approach ensures you can create a plan that fits your company’s demands. For a demo or personalized setup, AdButler invites you to reach out for guidance.
If you are interested in AdButler, you can learn more about them here. Please note - SEOWidgets has no affiliation with AdButler. We’re just a small team of B2B enthusiasts wanting to help buyers out.