Top 17 Anyword Alternatives & Competitors in 2024

Anyword is making waves in the content optimization technology space. This platform combines AI with data insights to help businesses create content that connects with their target audiences. Anyword focuses on ensuring that the content aligns with specific business goals and delivers measurable results. This approach allows marketing teams to be more strategic and effective in their messaging, making it a favorite among over a million enterprise-level teams.

The strength of Anyword lies in its ability to predict performance and improve creativity. With features like Content Intelligence and a Data-driven Editor, users can analyze what works and adjust their content before it goes live. This leads to better engagement and higher sales for those who use the tool. In a crowded market, Anyword stands out not just for its features, but also for its focus on consistency and brand voice, helping teams maintain their unique identity across all channels.

While Anyword is a great product, it’s always good to shop around and look for alternatives. This article identifies some top competitors and their pros and cons.

Grammarly

Grammarly has become a major player in content optimization by focusing on writing quality and effective communication. Founded in 2009, Grammarly began as a simple grammar-checking tool and has since evolved into a powerful writing assistant that addresses various writing needs. This growth is due to a commitment to responsible AI, providing users with insights that improve their writing while preserving their unique voice.

Grammarly stands out with its range of features. In addition to grammar and spelling corrections, it offers style suggestions, tone detection, and plagiarism checking. This broad approach helps users create error-free text and adjust their writing for different contexts, making it suitable for both casual emails and formal reports. It also integrates smoothly with platforms like Google Docs, Microsoft Word, and emails, ensuring support wherever users write.

Grammarly is designed for anyone looking to improve their writing, whether a student, professional, or business. By improving writing skills, it not only boosts individual performance but also aligns with organizational goals. This focus on user outcomes resonates with businesses aiming for clear communication and higher productivity.

Grammarly is notable for its versatility and array of features aimed at crafting better writing. With its commitment to responsible AI, it serves as a valuable resource for users looking to express their thoughts clearly.

Pros

• Comprehensive writing assistance
• Context-aware suggestions
• Seamless integrations with multiple platforms
• Strong focus on user results

Cons

• Subscription cost for premium features
• May overwhelm users with too many suggestions

Clearscope

Clearscope is a platform for content creators and marketers that helps improve content strategies. With an AI-driven approach, Clearscope boosts the visibility and effectiveness of content, driving more organic traffic to your site. The platform stands out for its ease of use and integration options, making it a strong alternative to alt_17.

A key feature of Clearscope is its data-driven content recommendations. Users can generate detailed reports that highlight essential keywords, topics, and phrases to improve their writing and SEO performance. This simplifies content creation and increases the chances of gaining traction in search engines. Another advantage is the seamless integration with tools like Google Docs and Microsoft Word, allowing content teams to work efficiently. This connection reduces the back-and-forth often seen when optimizing content.

Clearscope’s appeal includes its commitment to customer support and training. The onboarding process features comprehensive training sessions with experts, ensuring users can navigate the platform effectively from the start. This focus on customer success aids clients in understanding content optimization while feeling supported throughout their experience.

Clearscope offers a user-friendly platform that streamlines the content creation process, backed by solid integrations and a responsive support team. For those seeking an alternative to alt_17, Clearscope provides a compelling option.

Pros

• AI-driven content recommendations
• Integration with Google Docs and Microsoft Word
• Strong focus on customer support and training

Cons

• May have a learning curve for new users
• Pricing may be a consideration for small businesses

MarketMuse

MarketMuse stands out in content optimization as a tool for businesses aiming to create effective and authoritative content. Founded on the idea that traditional keyword research lacks depth, MarketMuse developed an AI-driven platform that goes further. It doesn’t just suggest keywords; it analyzes your content library and highlights valuable topic clusters where your expertise can shine.

One unique feature is its ability to identify gaps in competitors’ content. This enables users to craft strategies that fill these gaps and leverage their existing topical authority. If you’re unsure about what to write or how competitive a topic is, MarketMuse offers insights based on an analysis of your content and the content landscape.

The platform provides recommendations on how to improve your content structure and depth. It also ensures that your work meets high standards of quality and relevance. By focusing on analysis and content integrity, MarketMuse helps businesses stand out in a crowded market.

The brand functions as a partner in the content creation process, emphasizing collaboration instead of just tool usage. This approach can drive businesses forward, making it easier to build authority and engage audiences.

Pros

• In-depth content analysis and recommendations
• Identification of gaps in competitors’ content
• Focus on quality and authority in content creation
• Helps develop a strategic content plan based on current assets

Cons

• May require a learning curve for new users
• Some users might find the detail overwhelming
• Requires existing content inventory for best results

Surfer SEO

Surfer SEO is a content optimization platform designed for content creators, SEOs, and agencies aiming to boost organic traffic. With over 150,000 users, it stands out in the content optimization technology space. Surfer offers more than basic editing tools; it provides a workflow that helps users improve search engine rankings.

A key feature is the Auto-Optimize tool, which enhances content scores and topical coverage without losing readability. It identifies gaps between your content and competitors’, suggesting relevant keywords and sections for inclusion. This feature reduces time spent on revisions, allowing users to focus on important tasks.

Another useful aspect of Surfer is its Internal Linking feature. By scanning your domain, it automatically finds suitable anchor text and creates internal links. This automation saves time and improves site navigation, which can be helpful for busy teams.

Surfer incorporates AI technology with its AI Content Detector and AI Humanizer tools. The Content Detector assesses whether a piece is human-written or AI-generated, adding credibility to published work. The Humanizer modifies AI-generated text to sound more genuine, bridging efficiency and engagement.

Surfer allows users to monitor keyword performance and receive instant suggestions to optimize content in various languages. This flexibility enables users to make adjustments and publish high-quality content across different niches.

Pros

• Efficient Auto-Optimize and Internal Linking tools
• Supports collaboration with multiple contributors
• Real-time metrics and keyword tracking
• AI tools for content authenticity and human-like writing

Cons

• May be overwhelming for newcomers
• Needs regular updates for best results
• Can become costly with premium features

Frase

Frase is a platform designed to streamline content creation for SEO teams. It offers a complete solution, focusing on moving from keyword research to structured, optimized articles efficiently. This makes it a solid alternative to alt_17, especially for those who value research-driven content.

One of Frase’s key features is its SERP analysis tool. It allows users to skip endless scrolling through search results and provides a condensed view of top-ranking content. This can significantly cut down research time, allowing creators to prioritize quality over quantity. Frase also quickly generates content outlines by pulling headings from search results, making article structuring easier. With the AI Writer feature, users can create detailed briefs and draft articles in just a few clicks, ensuring that the writing process is smooth.

Frase’s collaboration tools are built for teams. It enables easy sharing and assigning of documents among members, making it suitable for businesses with multiple creators. The platform integrates well with popular tools like Google Docs and WordPress, appealing to teams familiar with those applications.

With the trust of over 30,000 marketers, content, and SEO professionals, Frase has established itself in the content optimization space. Its focus on research-first strategies helps creators produce content that is engaging and aligned with audience and search engine needs.

Pros

• Comprehensive SERP analysis
• Fast content outline creation
• AI-generated content briefs and drafts
• Strong team collaboration features
• Seamless integration with tools like Google Docs

Cons

• Learning curve for new users
• Might be overwhelming for solo creators

Hemingway Editor

Hemingway Editor is a writing tool that helps users improve the clarity and readability of their content. Unlike many AI-driven platforms, Hemingway emphasizes improving human writing. Its simple interface highlights areas needing attention, such as complex sentences, passive voice, and adverbs. This allows writers to create more concise and engaging pieces.

Hemingway stands out with its offline capability. Users can download the desktop app and work without internet access, which is uncommon for many content optimization tools today. This feature appeals to those who prefer a distraction-free environment or work in areas with unreliable connections. Hemingway also offers a 2-week trial of its premium version, giving users the chance to explore its full range of features before making a decision.

Hemingway makes writing more accessible. The tool assigns a readability grade, guiding writers on how to structure their content for their audience. There’s no AI-generated content, so writers keep a personal touch in their work, focusing on style and tone. Writers appreciate seeing highlighted issues in real-time, allowing for quick improvements.

Writers looking for a simple tool that prioritizes readability might find Hemingway a good alternative to alt_17. Its focus on offline functionality and direct engagement with writing issues may appeal to those who want a straightforward way to improve their skills.

Pros

• Clear feedback on writing clarity
• Offline desktop option for focused work
• Readability grade aids audience engagement
• No reliance on artificial intelligence
• Intuitive interface supports personal writing style

Cons

• Lacks advanced features for content generation
• Not suitable for users seeking suggestions for complex projects
• Offline functionality may limit collaboration
• Fewer integrations with other content tools than some competitors

Yoast SEO

Yoast SEO is a leading name in search engine optimization. With over 13 million users, its plugin is often regarded as the go-to tool for optimizing WordPress sites. What started as a simple tool has evolved, positioning itself as a key partner for businesses and bloggers aiming to improve their online visibility.

One of the key features is Yoast’s straightforward approach. The plugin offers clear suggestions for improving content, helping users create better SEO titles and meta descriptions while also ensuring readability. Yoast integrates AI capabilities that simplify the optimization process. Instead of spending hours figuring out what to improve, users get automated advice on internal linking and technical SEO adjustments, ultimately saving time and effort.

For those running e-commerce sites or local businesses, Yoast provides tailored solutions. With specific add-ons for WooCommerce, Local SEO, and Video SEO, businesses can effectively target their unique audiences. This means that, unlike alt_17, which may focus on a wider range of content optimization, Yoast addresses niche-specific needs.

Continuous support sets Yoast apart. Users have access to 24/7 assistance, ensuring they have help when facing challenges. The Yoast SEO Academy offers free and premium courses, helping everyone from beginners to experts stay informed about the latest SEO practices.

Yoast SEO stands out for its ease of use, tailored solutions for different niches, and strong support system.

Pros

• User-friendly interface
• AI-powered optimization suggestions
• Niche-specific add-ons (e.g., Local SEO, WooCommerce)
• 24/7 customer support
• Extensive online courses

Cons

• Mainly suited for WordPress users
• Some advanced features only available in the premium version

SEMrush

SEMrush is an online marketing platform with a strong reputation among businesses aiming to improve their online presence. Founded over a decade ago, it started as a keyword research tool but has grown into a powerful resource for SEO, content marketing, PPC, and social media strategies. Companies of all sizes, including Fortune 500 brands, depend on SEMrush for its features that drive organic traffic growth.

One standout feature of SEMrush is its diverse toolkit. From keyword research to backlink analysis, users can conduct thorough audits with over 130 checks. This detail helps businesses improve their strategies and identify gaps in competitors’ approaches. Unlike alt_17, which focuses mainly on content optimization, SEMrush offers a wider range of functions, enabling users to manage various marketing elements from a single dashboard. Their competitive research tools reveal valuable insights about rival strategies, such as traffic sources and promotional methods.

SEMrush also prioritizes usability and access to extensive data. With over 26 billion keywords available across 130 countries, users can find promising search queries without needing expert knowledge. The platform’s regular updates and user-friendly interface simplify effective SEO practices and content creation.

Here are the Pros and Cons of SEMrush compared to alt_17:

Pros

• Variety of tools for SEO, PPC, and social media
• Extensive keyword database and insights
• Detailed competitor analysis features
• User-friendly with practical recommendations
• Complete marketing platform, not just content-focused

Cons

• Can be overwhelming for small businesses
• May have a steeper learning curve for some users
• Pricing could be higher than standalone content tools

Ahrefs

Ahrefs is a marketing intelligence platform recognized for its rich data and user-friendly tools. Serving a wide range of clients, including 44% of Fortune 500 companies, Ahrefs helps marketers improve their digital strategies with actionable insights. Their appeal lies in robust data collection practices; Ahrefs has crawled the web for over a decade and has one of the most active web crawlers, AhrefsBot. This allows them to gather extensive data, making their metrics reliable and industry-leading.

One standout feature of Ahrefs is their Site Explorer, which lets users analyze competitors’ websites effectively. This tool offers a look into competitor performance and helps identify gaps in one’s own strategy. Their Keywords Explorer reveals what potential customers are searching for, enabling more precise keyword optimization. For content improvement, Ahrefs provides an AI Content Grader that enhances content quality through actionable feedback.

Ahrefs also focuses on community and support. Users can connect through the Ahrefs Insider community to share ideas and experiences with fellow marketers. Their customer service is readily available through live chat, simplifying issue resolution. The company is committed to educating its users, offering free courses and a wealth of resources through their blog and YouTube channel.

Considering alternatives to alt_17, Ahrefs offers extensive data, user-centered tools, and a supportive community.

Pros

• Comprehensive site analysis tools
• Trusted data and metrics
• Active user community
• Strong educational resources

Cons

• May be overwhelming for beginners
• Subscription costs can be high for smaller businesses

Optimizely

Optimizely is carving out a unique space in the digital marketing landscape. They offer an operating system designed for marketers wanting to optimize their content and customer experiences. With features that streamline the marketing lifecycle, Optimizely allows teams to create engaging content, launch experiments, and deliver results—all from one platform.

A standout element of Optimizely’s approach is their focus on personalization. By combining testing with customer data, users can create tailored experiences that resonate personally. This goes beyond simple A/B testing; it’s about fostering meaningful interactions at every touchpoint. Their digital optimization and experience-led commerce strategies help businesses not just meet, but exceed customer expectations.

Founded with a vision to support marketers, Optimizely has built a toolkit that includes content management, digital asset management, and web experimentation. These features enable teams to manage their content supply chain effectively and adopt a data-first mindset for better decision-making. The company isn’t just about providing tools—they focus on helping marketers think differently and prioritize important outcomes.

Key benefits of using Optimizely include integrated commerce solutions that save time and improve ROI. Examples from their customer base highlight increases in user engagement and notable revenue impact, showcasing the effectiveness of their platform.

Optimizely offers a robust set of features that emphasize personalization, experimentation, and seamless integration.

Pros

• All-in-one platform for marketing activities.
• Advanced personalization capabilities.
• Strong focus on data-driven decisions and experimentation.
• Proven impact on user engagement and revenue.

Cons

• May have a steeper learning curve for new users.
• Some advanced features might feel overwhelming initially.
• Pricing could be a concern for smaller businesses.

Outbrain

Outbrain is a recognized player in content optimization technology, connecting businesses with engaged audiences. With over 17 years of consumer interest and intent data, Outbrain uses AI-powered prediction technology to drive marketing results and improve publisher performance. This approach enables brands to deliver their messages in viewable environments, ensuring their content resonates with users.

Their positioning distinguishes them from alternatives like alt_17. Outbrain aims to better return on ad spend (ROAS) with efficient bidding tools that scale well. This focus on measurable results is backed by their Smartlogic technology, which boosts ad engagement and revenue across various formats. From context-driven video to impactful display and native advertising, the options for user engagement are diverse.

Outbrain’s context-first strategy prioritizes relevance, improving the end-user experience. This approach not only increases engagement but also builds loyalty among audiences. Additionally, Outbrain processes one billion engagement signals every minute, enabling them to predict user actions and attention more accurately than many competitors.

Outbrain’s extensive publisher suite allows for deeper audience interactions and content recirculation, helping brands increase total revenue across digital platforms. Their track record includes impressive case studies from notable brands like Doritos and Audi, demonstrating a strong history of delivering measurable success.

Pros

• Strong AI-driven engagement prediction
• Diverse ad formats that optimize user attention
• Focus on both branding and performance marketing
• Comprehensive suite for publisher monetization
• Proven success with high-profile case studies

Cons

• May not effectively address niche markets
• Pricing structure could be complex for smaller businesses
• Faces competition from newer entrants in the optimization space

Taboola

Taboola is a performance platform designed to help businesses connect with their target audiences through native advertising. With access to over 600 million daily users across more than 22,000 websites, Taboola enables advertisers to reach potential customers when they are most open to engaging with content. This positioning comes from its commitment to understanding user intent through first-party data, allowing brands to drive actions that lead to measurable results.

Taboola emphasizes quality over quantity. By aligning marketing efforts with high-quality audiences across various sectors like finance, travel, and health, advertisers see significant increases in engagement. Companies using Taboola’s platform report a 679% average return on ad spend (ROAS), improved click-through rates (CTR), and reduced cost per acquisition (CPA). These metrics demonstrate its ability to generate concrete business results without relying on third-party cookies, an important advantage in the changing digital landscape.

The story of Taboola reflects evolution and growth, as it has changed the way brands engage with readers, focusing on delivering meaningful ads that build trust and improve the reader experience. Case studies highlight successful partnerships with brands like eToro and Bosch, showing how they achieved higher conversion rates and improved overall campaign performance.

For businesses seeking an alternative to alt_17, Taboola offers a strong solution with its focus on native advertising, audience engagement, and performance-driven results.

Pros

• Access to a large network of trusted sites
• Strong focus on user intent and quality audience targeting
• Impressive performance metrics (e.g., high ROAS, CTR)
• Effective in reducing CPA

Cons

• May require more initial investment for setup
• Performance can vary based on industry and audience
• Requires ongoing optimization for best results

Uberflip

Uberflip is a solid alternative to alt_17 in content optimization technology, targeting B2B marketers. The platform aims to improve audience engagement and conversion throughout the customer lifecycle, making it a preferred option for teams wanting to connect with target accounts effectively.

A key feature of Uberflip is its ability to centralize content planning, allowing marketers to curate tailored content that resonates with specific audiences. This allows teams to create personalized experiences, whether nurturing leads or supporting sales. The focus on personalization distinguishes Uberflip, as it addresses the needs of different target segments.

The company’s journey began with the goal of changing content engagement. Since then, they have built a strong reputation backed by measurable results. Companies using Uberflip have reported significant increases in marketing qualified accounts and organic traffic. Their emphasis on measurable results helps businesses see the impact of their marketing efforts.

Uberflip’s platform also provides detailed analytics, tracking engagement and ROI effectively. This feature enables teams to continuously improve their campaigns and meet their objectives. Its integration capabilities with other tools offer a smooth experience, improving efficiency across marketing efforts.

With Uberflip, businesses can publish content quickly, ensuring they stay responsive in a digital environment. Its focus on cohesive design further improves the user experience, helping brands maintain a consistent look and feel.

Pros

• Centralized content planning
• Tailored content curation
• Strong analytics and measurement capabilities
• Quick content publishing
• Easy integration with other tools

Cons

• May need some initial setup time
• Learning curve for new users
• Pricing may be a factor for smaller teams

BuzzSumo

BuzzSumo is a strong alternative to Alt_17 in content optimization technology. It connects marketers and journalists, providing a platform that focuses on what resonates in the media landscape. With access to a database of 700,000 journalists and over 8 billion articles, it helps users uncover insights to improve content strategies.

A unique feature of BuzzSumo is its ability to analyze content engagement across social media platforms. Users can identify trending topics and viral stories, allowing them to quickly create relevant content. The platform’s pitching tool simplifies the outreach process, enabling users to craft targeted pitches to active journalists efficiently. This sets BuzzSumo apart by combining content discovery, influencer identification, and performance tracking.

BuzzSumo emphasizes transparency and engagement data, showing which stories gain attention in real-time. This helps businesses refine their marketing strategies and improve outreach efforts. Their analytics capabilities allow users to track competitor mentions and content performance, offering valuable insights to stay ahead in a crowded market.

For those wanting to integrate data-driven insights into their marketing strategies, BuzzSumo offers affordable payment options, making it suitable for small businesses and larger enterprises. With a focus on collaboration and innovation, BuzzSumo is a compelling choice for organizations looking to use content analytics.

Pros

• Comprehensive database of journalists
• Real-time tracking of trends and content performance
• AI-driven pitching tool for efficient outreach
• Affordable pricing options

Cons

• May have a learning curve for new users
• Some features could be complex for smaller teams

Contently

Contently is a major player in content optimization technology, particularly for businesses aiming to improve their content marketing. Recently acquired by Zax Capital, Contently provides a strong platform designed to address various content marketing needs. Their blend of editorial, creative, and strategic expertise stands out, enabling organizations to scale their content efforts effectively.

What sets Contently apart is its global creative marketplace, featuring over 165,000 professionals including writers, filmmakers, designers, and editors. This network includes talent from respected publications like Wired and The New York Times, ensuring access to quality content creation. Businesses can leverage this resource to produce a wide range of content types tailored to their goals. The platform’s focus on performance optimization and measuring ROI is another key feature. Companies can align their production teams and demonstrate the value of their content effectively.

Contently serves as a comprehensive solution for enterprises that need not just content creation but also alignment with marketing goals. Their approach to content helps clients navigate the complexities of marketing, making it easier to create material that connects with audiences.

Pros

• Access to a large pool of skilled creatives.
• Strong focus on performance measurement and ROI.
• Integrated platform for content optimization and alignment.

Cons

• May cater more to enterprise-level organizations.
• Potentially higher costs for premium content services.

BrightEdge

BrightEdge is a key player in content optimization technology, focusing on real-time insights and actionable data. Founded to support marketers, BrightEdge combines SEO, content performance, and social marketing into one platform. This approach helps businesses engage customers throughout their journey, offering a view of how content affects visibility and performance.

A notable feature of BrightEdge is its capacity to provide marketers immediate access to valuable search insights. Users can discover what customers are searching for, allowing them to stay ahead of competitors. The platform also offers tailored recommendations for content creation and optimization, prioritizing actions based on potential business impact. BrightEdge identifies competitors for specific content topics, making it easier for marketers to develop effective strategies.

The platform serves various marketers, including SEOs, content creators, and digital executives. It enables them to optimize websites, build effective content strategies, and measure performance against competitors. This focus on measurable outcomes and ROI can be a significant benefit for businesses seeking to justify their SEO investments.

BrightEdge’s strengths lie in its real-time data and broad capabilities that support marketers throughout their content journeys, distinguishing it from alternatives available.

Pros

• Real-time insights for quick decision-making
• Unified platform for SEO, content performance, and social marketing
• Actionable recommendations tailored to business impact
• Strong focus on measurable ROI and competitive analysis

Cons

• May be complex for small businesses to navigate
• Some features may require significant training or expertise
• Pricing structure may be a consideration for budget-conscious users

SE Ranking

SE Ranking is an SEO platform designed for marketing agencies and professionals, making search engine optimization more manageable. Launched in 2013, this tool has earned the trust of over 1 million SEO experts by offering features that address different SEO needs. One notable offering is the integration of AI and machine learning technologies, which provide users with reliable insights and actionable data.

What sets SE Ranking apart is its all-in-one approach. It includes tools for keyword research, competitive analysis, backlink checking, and rank tracking, all in a user-friendly interface. The platform also supports content marketing with features like a content editor and AI-based content generation, helping professionals optimize existing articles and create new ones more efficiently. Their white-label solutions help agencies improve their brand credibility while maintaining a smooth client experience.

SE Ranking supports the entire client management cycle, offering features that assist agencies from lead generation to client retention. Their unique data aggregation combines information from multiple sources, ensuring users receive accurate insights. This blend of functionality and practicality makes SE Ranking a strong alternative to alt_17 for those aiming to improve their SEO strategies.

Pros

• Comprehensive toolset for various SEO needs
• User-friendly interface that simplifies tasks
• Advanced AI-driven insights for better decision-making
• White-label options for branding and client management
• Flexible pricing plans that can scale with business growth

Cons

• May require time to explore all feature-rich options
• Occasionally requires user training to improve tool effectiveness