Top 13 Cohley Alternatives & Competitors in 2024

Cohley steps into the influencer marketing landscape, providing a platform that connects brands with a range of creators. This connection is a way for businesses to generate quality content and engage with audiences. Started to support customer acquisition and boost e-commerce conversions, Cohley offers a toolkit for brands looking to improve their marketing strategies. Creators with various skills are available to produce appealing and authentic content, helping to drive organic social growth and strengthen retailer relationships.

Cohley aims to simplify the process of content generation and influencer management. It provides a hub for brands to launch creative briefs, manage creators, and analyze performance metrics. This approach removes barriers that can slow down marketing efforts. Brands can expect to own the content they receive, ensuring that each piece contributes to long-term growth without hidden catches. Whether launching a new product or looking to boost online presence, Cohley offers a resource to navigate this competitive space.

While Cohley is a great product, it’s always good to shop around and look for alternatives. This article identifies some top competitors and their pros and cons.

Grin

Grin is making an impact in the influencer marketing platform space by focusing on creator relationships rather than just software. They position themselves as a partner in building and scaling creator programs. Their Creator Discovery Suite stands out with tools that help brands recruit and connect with the right influencers, ensuring a strategic fit.

A unique feature is Grin’s emphasis on creating a seamless workflow for brands. They combine various processes into one platform, simplifying everything from campaign launches to managing creator content. This integration helps brands stay organized while advancing their marketing strategies. Additionally, Grin’s real-time data and ROI reporting provide users with insights into their campaigns, supporting data-driven decision-making.

Grin understands the evolving landscape of consumer behavior. With social media as a top product discovery source for younger generations, Grin helps brands connect with these influential networks. Their focus isn’t just on collaborations; they prioritize building strong, lasting relationships with creators. This approach fosters partnerships that lead to better outcomes for both brands and creators.

The dedicated support from Grin’s Creator Strategists can relieve the burden on brand teams, allowing them to focus on strategic goals instead of getting caught up in daily tasks.

Grin is designed for brands looking to take influencer marketing to a more strategic and effective level.

Pros

• Comprehensive Creator Discovery Suite
• Intuitive all-in-one platform
• Real-time data and ROI insights
• Focus on strong creator relationships
• Dedicated support from Creator Strategists

Cons

• May require time to fully leverage all features
• Pricing may be higher for smaller brands

Aspire

Aspire is an influencer marketing platform that highlights word-of-mouth commerce. They focus on helping brands connect with influencers to increase their reach and drive sales. A notable feature of Aspire is their dual approach to influencer discovery, allowing brands to find influencers quickly or have influencers reach out to them. This flexibility can make the process more efficient compared to other platforms.

The story behind Aspire shows their commitment to making influencer marketing scalable and profitable. They understand that traditional word-of-mouth methods can be inefficient, so they’ve designed their platform to improve ROI. Their data indicates that for every $1 a brand spends on influencer marketing, they could earn $5.78, which demonstrates their effectiveness.

Aspire enables brands to run larger campaigns with less effort. Their platform is designed to generate more return from user-generated content, which is important today. They focus on not just connecting brands with influencers but also on ensuring that the content created resonates with the audience. This approach can yield results that set Aspire apart from competitors.

They integrate well with various marketing tools and social media partners, helping brands achieve quicker and more effective returns. Their emphasis on user-generated content also leverages the trust consumers place in recommendations from peers, a key factor in purchasing behavior.

Pros

• Flexible influencer discovery options
• Scalable and profitable campaigns
• Strong emphasis on user-generated content
• Integration with various marketing tools

Cons

• May not offer as many influencer partnerships as competitors
• Pricing models may vary and could be unclear without a demo

Traackr

Traackr is an influencer marketing software designed for both large companies and smaller teams. It includes features that meet the varied needs of marketers navigating influencer campaigns. While alt_13 has its strengths, Traackr distinguishes itself with a global influencer database and market benchmarking. This approach allows marketers to develop strategies based on real-time insights.

A key feature of Traackr is its focus on data. The platform provides tools for finding and thoroughly vetting influencers, ensuring brand safety and alignment with goals. Companies like Shiseido and Colgate-Palmolive have used Traackr to improve their campaigns. Shiseido analyzed data comprehensively to refine its influencer strategies, while Colgate-Palmolive aligned with agency partners, cutting campaign costs by 40%.

Traackr also promotes partnership and support. Their team assists businesses in navigating the software, offering guidance that can improve decision-making and overall campaign success. This hands-on support can greatly benefit teams aiming to grow their influencer marketing efforts.

Traackr provides a solution that integrates data analysis, influencer discovery, and a support system to improve each campaign’s potential.

Pros

• Extensive global influencer database
• Strong market benchmarking features
• Data-driven tools for vetting influencers
• Ongoing expert support

Cons

• Steeper learning curve for new users
• Potentially higher costs for smaller teams

Upfluence

Upfluence stands out in the influencer marketing platform landscape for several reasons. It focuses on converting creators into revenue and builds partnerships that resonate with brands and their target audiences. The platform emphasizes finding creators who already have an affinity for your brand, increasing the chances of collaboration acceptance.

A key feature is Upfluence’s data-driven approach. Users can access detailed influencer profiles that aid in making informed decisions. This data includes performance metrics and content relevance, ensuring brands connect with influencers who align with their values and goals. This targeted matching sets Upfluence apart from competitors like alt_13.

Another strong point is Upfluence’s relationship management tools. The platform simplifies influencer management by automating workflows and providing oversight of all campaigns. Users can track contributions from influencers, manage contracts, and handle payments smoothly, saving time and effort. This organization can be appealing for brands looking to grow their influencer strategies without the typical challenges of campaign management.

Upfluence also offers unique features like automated promo code generation and a CMS for managing affiliate campaigns. This streamlines processes and enhances the potential for a solid ROI, particularly for brands using platforms like Amazon for sales. Brands can motivate creators through structured rewards, deepening engagements with their partners.

Upfluence is a viable alternative to alt_13 for brands seeking an influencer marketing platform that emphasizes data-driven strategies, strong workflow management, and effective creator partnerships.

Pros

• Data-driven influencer matching
• Comprehensive relationship management tools
• Automated workflow to simplify campaign processes
• Unique features like promo code generation
• Effective for affiliate marketing, especially on Amazon

Cons

• May require a learning curve for new users
• Advanced features may come at a higher cost

HYPR

HYPR is an emerging player in the influencer marketing platform space, focusing on providing brands with insights and tools to manage their campaigns. Their approach lies in the platform’s database of influencers, which enables brands to find, analyze, and engage with the right voices for their campaigns. Unlike some competitors, HYPR emphasizes data-driven decision-making, offering marketers in-depth demographic and engagement insights about potential influencers.

Founded to streamline the connection between brands and influencers, HYPR has evolved over time. One standout feature is the influencer discovery tool, allowing users to filter influencers based on factors like niche, audience size, and engagement rate. This helps brands target specific groups more effectively, ensuring their messages reach the right audience.

Another benefit of HYPR is its analytics capabilities. Brands can track the performance of collaborations and gauge the real impact of their campaigns in real-time. This focus on measurable results sets HYPR apart, helping companies optimize strategies based on what resonates with audiences.

Whether a brand is searching for the ideal influencer or an agency managing multiple campaigns, HYPR meets these needs with its strong tools and insights.

Pros

• Extensive influencer database for targeted campaigns
• Comprehensive data analytics for informed decision-making
• Strong focus on real-time performance tracking

Cons

• May have a steeper learning curve for new users
• Pricing can be a consideration for smaller brands

Influencity

Influencity is an influencer marketing platform designed to streamline the influencer marketing process—from recruitment to campaign execution. With a focus on improving relationships between brands and influencers, it offers a set of tools that cater to businesses of all sizes and industries. The platform stands out with its extensive database and analytics capabilities, helping brands find the right influencers for their audience and goals.

What sets Influencity apart from alt_13 is its emphasis on data-driven strategies. The platform includes features like analytics that track performance metrics, allowing brands to measure ROI effectively. Users gain insights about unique followers to inform decisions and optimize campaigns. Furthermore, Influencity supports smooth communication between brands and influencers, making collaboration easier.

The founders aimed to create a solution that helps businesses use influencer partnerships effectively. The platform has since grown, assisting many brands—from startups to established enterprises—by removing the guesswork in influencer marketing. Influencity provides the necessary tools while also offering user-centric resources like eBooks and video guides.

The platform’s ease of use, solid functionality, and strong community feedback make it an appealing alternative to alt_13 for businesses looking to improve their influencer marketing strategies.

Pros

• Comprehensive database of influencers
• Strong analytics for tracking ROI
• Seamless communication tools
• User-friendly interface
• Useful resources for best practices

Cons

• May require a learning curve for new users
• Pricing may vary based on features and needs
• Limited customization options in some areas
• Thin focus on micro-influencers compared to competitors

Julius

Julius is an influencer marketing platform that helps brands and agencies find and work with the right influencers. Its commitment to connecting brands to influencers through data-driven insights and human analysis sets it apart. When you search for influencers, you receive profiles that include context about each influencer, highlighting personality traits, style, and engagement history. This enables brands to make informed choices instead of relying on numbers alone.

Julius excels in campaign management. The platform allows users to manage their entire influencer marketing workflow in one place, from discovery to execution and performance tracking. With easy-to-use tools, you can save time on campaign setup and measure ROI effectively. This streamlined approach offers a convenient experience for busy marketing teams.

A key feature of Julius is its content hub, which offers industry insights, case studies, and analysis. This resource establishes Julius as not just a software provider but also a leader in influencer marketing, educating users on current trends and strategies.

In a growing industry, Julius helps brands navigate influencer marketing with a personal touch. Its focus on unique influencer insights and effective campaign management tools creates a distinctive offering in the busy market.

Pros

• Insights into influencer personalities
• Comprehensive campaign management tools
• User-friendly interface
• Strong educational resources

Cons

• May require a learning curve for new users
• Potentially more expensive than other options

Heepsy

Heepsy is a growing player in the influencer marketing platform space, offering tools for brands and agencies to find and connect with influencers across major social media channels like Instagram, TikTok, and YouTube. They simplify the complex process of influencer marketing with features that improve search, outreach, and campaign management.

Heepsy’s key feature is its strong search capability, allowing users to filter millions of influencers based on different criteria. Brands can find niche audiences or specific engagement metrics, making it easy to identify influencers who match brand values and target demographics. Their detailed analysis of creator profiles helps users confirm authenticity and engagement, which is crucial when trust is essential.

The platform also provides bulk outreach options, enabling brands to contact multiple influencers at once and receive applications from interested creators through a dedicated marketplace. Users can list campaign offers and have creators respond, saving time and effort. Campaign management is streamlined with tools to organize influencer lists and pipelines, along with reporting to measure collaboration success.

Heepsy positions itself not just as a tool for marketers but as a partner for businesses across different sectors—from e-commerce to startups to established brands. They address the specific needs of each sector, making influencer marketing more approachable and customized.

Pros

• Strong influencer search tools
• Bulk outreach options
• Authenticity and engagement analysis
• Marketplace for connecting with creators
• Streamlined campaign management

Cons

• Limited to major platforms like Instagram, TikTok, and YouTube
• May require time to fully explore all features
• Newer player may have less industry recognition than established platforms

Klear

Klear is a key player in influencer marketing and has been part of Meltwater since its acquisition in 2021. The platform has a reputation as an agile, enterprise-level solution for brands aiming to harness influencer marketing. Klear stands out by offering tools that simplify the entire influencer marketing process. From finding the right influencers to managing campaigns and measuring results, Klear provides users with everything they need in one platform.

A notable feature of Klear is its comprehensive influencer database, which allows brands to search for influencers based on criteria like interests, reach, and engagement rates. This enables more targeted campaigns tailored to specific audience segments. Klear’s analytics capabilities provide brands with insights into the effectiveness of their influencer partnerships. Klear collaborates with major brands like Nestlé, Walmart, H&M, and Audi, demonstrating its credibility in the market.

Being part of Meltwater allows Klear to access broader resources and support. Customers can expect ongoing innovation within the platform, backed by a global enterprise. Klear is committed to helping brands navigate the evolving influencer landscape, making it a strong alternative to Cohley.

Pros

• Extensive influencer database for targeted searches
• Strong analytics capabilities for performance measurement
• Backed by Meltwater’s resources for continuous innovation
• Established relationships with major brands

Cons

• May face integration challenges as it merges with Meltwater
• Some users may prefer a standalone platform over a subsidiary model

Captiv8

Captiv8 stands out in the influencer marketing platform space as a complete solution for brands aiming to improve their outreach and engagement strategies. Unlike alt_13, which focuses on influencer tracking or engagement, Captiv8 provides an all-in-one platform that simplifies the influencer marketing process. This includes creator identification, campaign management, performance tracking, and payment processing—all in a user-friendly interface.

Captiv8 features a data-driven approach. The platform uses AI-powered analytics to help brands forecast campaign outcomes and assess their return on investment. Marketers can identify the right influencers and make informed decisions backed by real-time insights. The predictive analytics and first-party creator data offered by Captiv8 provide a complete view, helping brands understand the potential impact of their influencer partnerships.

Another factor that sets Captiv8 apart is its commitment to diversity and inclusivity in influencer marketing. As a minority-owned business, it emphasizes the importance of showcasing diverse voices and perspectives. The Cr8 Change initiative focuses on creating a fair influencer landscape, which resonates with brands eager to align with social values.

Additionally, Captiv8’s paid amplification tools allow brands to boost creator posts directly within the platform. This integration simplifies the advertising process, giving users a single point for managing campaigns and their associated expenses.

Captiv8 is a solid alternative to alt_13, offering an improved influencer marketing experience with its comprehensive features, data-driven insights, and strong focus on diversity.

Pros

• All-in-one platform for streamlined influencer marketing
• Powerful data analytics for decision-making
• Paid amplification features for effective campaign scaling
• Commitment to diversity and social equity

Cons

• May require a learning curve for new users
• Pricing could be higher compared to more basic platforms

CreatorIQ

CreatorIQ is a strong solution in influencer marketing, improving how brands work with creators. They serve some of the world’s most recognized brands, focusing on measurable impacts through a data-driven approach. What sets CreatorIQ apart is their focus on reporting and analytics, allowing brands to track campaign effectiveness.

They have built a platform that simplifies the influencer marketing process. From finding the right creators to measuring success, CreatorIQ offers tools that centralize operations. This management helps brands grow their creator communities while ensuring a solid return on investment.

A key part of their appeal is the balance of creativity and data. Rather than relying only on traditional marketing tactics, CreatorIQ uses innovative technology to tap into social engagement. Their AI-driven recommendations connect brands with creators who match their target audiences.

Insights from their annual “State of Creator Marketing” report highlight trends over the years, helping CreatorIQ stay ahead of changes in influencer marketing. This insight allows brands not just to react but to adapt strategically.

It’s about more than just campaigns; CreatorIQ takes a community-focused approach that builds loyalty and expands brand relevance over time. They support brands in navigating a content-first, creator-led future while driving real engagement.

Pros

• Comprehensive influencer marketing solution
• Strong data analytics and reporting features
• AI-driven creator discovery and recommendations
• Ongoing industry research through annual reports

Cons

• May be better suited for larger brands with specific needs
• Learning curve for brands new to influencer marketing platforms

Tagger Media

Tagger Media is carving out a space in the influencer marketing platform landscape with its unique approach to data and analytics. As a product of Sprout Social, Tagger provides a complete solution aimed at making influencer marketing smarter and more effective for brands and agencies. What sets Tagger apart is its focus on turning raw social data into actionable marketing strategies. Their tool, Signals, helps users analyze industry trends and social content to ensure that marketing efforts resonate with their target audiences.

With a large influencer database, finding the right creators is simpler. Tagger’s search filters allow brands to connect with influencers who align with their values and audience, promoting genuine partnerships. Activating and measuring campaigns is also a strength for Tagger. They offer customizable workflows that improve collaboration among team members, enabling smoother execution of marketing initiatives. Their reporting features provide insights and analytics, making it easier to track performance and measure return on investment.

Another notable aspect of Tagger is the support they provide. Users often mention the responsive team, noting that their help has been crucial for troubleshooting and developing effective solutions. This focus on collaboration and customer service creates a supportive environment for brands navigating the complexities of influencer marketing.

Pros

• Advanced data analytics and reporting tools
• Large database for influencer discovery
• Customizable campaign workflows promote collaboration
• Strong customer support noted by users

Cons

• Data-driven focus may be overwhelming for newcomers
• Pricing may not be clear without a demo
• Limited resources for smaller brands compared to competitors

Mavrck

Mavrck is making waves in the influencer marketing platform space, offering an alternative to alt_13. Founded on the idea of changing how brands engage with influencers, Mavrck helps businesses find, manage, and analyze their partnerships with influential voices across digital channels.

What sets Mavrck apart is its focus on building real relationships. Instead of simply connecting brands with influencers, Mavrck provides tools that help brands create tailored campaigns, track influencer performance, and measure the effectiveness of their marketing efforts. This insight can be valuable for brands looking to improve their strategies.

The platform is designed for scalability, making it suitable for businesses of all sizes. Whether a small startup or an established enterprise, Mavrck offers features that cater to different needs. Users can access a diverse range of influencers, from micro to macro, ensuring there’s an option for every budget and goal.

Mavrck’s journey began with a focus on authenticity and genuine connections, which resonates well with today’s consumers. They understand the importance of credibility, providing metrics that show how influencers impact brand perception and engagement.

Mavrck offers a solid solution for influencer marketing with its data-driven approach and focus on genuine relationships. The platform helps brands not just find influencers but also understand their impact in a meaningful way.

Pros

• Deep analytics to track campaign success
• Flexible platform suitable for different business sizes
• Strong emphasis on authentic influencer relationships

Cons

• May have a steeper learning curve for beginners
• Some users might find the interface a bit cluttered
• Pricing can be higher for smaller brands