Bloomreach for Newbies: A 2024 Overview
This piece is part of our “For Newbies” series, which provides quick overviews of various B2B companies. The series exists because sites like Crunchbase and G2 are just kind of busy, with flashing banners and tabs we don’t care about (I don’t buy a CRM due to mission statements). Sometimes all we want are the basics. Hence, ‘For Newbies’.
This particular Newbies piece looks at Bloomreach, which is in the Commerce Experience Cloud space.
What vertical is Bloomreach in?
Bloomreach is in the Commerce Experience Cloud vertical.
Commerce Experience Cloud focuses on making digital shopping personal and smooth. It’s designed for businesses looking to improve their e-commerce by offering more than just transactions. Customers expect relevance, convenience, and a feeling that their needs are anticipated. That’s where this service comes in.
It helps brands deliver customized shopping experiences that connect with their audience. This involves using data to understand customer behavior and preferences, ensuring every interaction feels personal. From search tools to content management, it brings together all the digital elements needed to create a unified journey for each shopper.
Whether you’re a retailer, a marketer, or a digital strategist, Commerce Experience Cloud provides tools to connect more deeply with your customers. It’s about turning clicks into valuable experiences and relationships.
Who is Bloomreach?
Bloomreach stands out in digital commerce solutions, offering a Commerce Experience Cloud for businesses keen on creating intuitive customer journeys. It’s the magic behind personalized shopping experiences, blending technology with practicality.
Bloomreach targets digital commerce and marketing professionals dealing with outdated systems and scattered data. Through its suite—Discovery, Content, and Engagement—Bloomreach delivers AI-driven search, headless CMS, and advanced customer data and marketing automation. It lets brands focus on creativity and strategy rather than details.
Bloomreach’s integration of customer and product data creates personalized experiences across touchpoints. Serving over 850 global brands, including Puma and Marks & Spencer, its impact is significant. By focusing on personalization, real-time data, and seamless architecture, Bloomreach helps companies adapt and thrive in a digital marketplace.
Who are Bloomreach’s main competitors?
Bloomreach, being in the Commerce Experience Cloud space, has plenty of competitors. Below are some major ones.
- Optimizely
- Adobe Experience Cloud
- Salesforce Commerce Cloud
- SAP Commerce Cloud
- Oracle CX Commerce
- Sitecore Experience Platform
- Episerver
Company Details
We populate below with as much company data as possible. Getting this info can be tricky, but we do our best. Unfortunately, this data often defaults to the parent company, so for some acquired companies, this data may not be relevant.
- Parent Company: Bloomreach
- Location: United States
- Number of Employees: 1,039
- Founded: 2009
- G2 Reviews: 591
- G2 Ratings: 4.6
Social Details
Like above, if we can easily pull social media data, we’ll populate it here.
- Twitter URL: https://twitter.com/bloomreach_tm
- Twitter Followers: 11,021
- LinkedIn URL: https://www.linkedin.com/company/bloomreach/
Pricing Plans
We scrape each vendor’s pricing page to get up-to-date pricing information. If we find anything, we add it below.
Bloomreach provides three solutions, each designed for different needs, and pricing details require direct contact:
- Bloomreach Content: Simplify your online store with tools to add and arrange products. Personalize content, manage campaigns, and link with existing systems. Includes integrations to fast PWA storefronts like Vue and React.
- Bloomreach Discovery: Improve product visibility using AI-driven search and merchandising tools; optimize SEO with automation, and tailor experiences to match business objectives. Features semantic understanding, synonym databases, and analytics.
- Bloomreach Engagement: Focus on customer behavior insights and data enhancement. Connect across channels with customized SMS, email marketing, and app personalization. Includes AI for ad optimization and cross-channel coordination. Offers real-time analytics and predictive insights.
For pricing, their team is ready to help.
If you are interested in Bloomreach, you can learn more about them here. Please note - SEOWidgets has no affiliation with Bloomreach. We’re just a small team of B2B enthusiasts wanting to help buyers out.