Botify for Newbies: A 2025 Overview
This piece is part of our “For Newbies” series, which provides quick overviews of various B2B companies. The series exists because sites like Crunchbase and G2 are just kind of busy, with flashing banners and tabs we don’t care about (I don’t buy a CRM due to mission statements). Sometimes all we want are the basics. Hence, ‘For Newbies’.
This particular Newbies piece looks at Botify, which is in the Enterprise SEO Optimization space.
What vertical is Botify in?
Botify is in the Enterprise SEO Optimization vertical.
Enterprise SEO optimization helps large organizations improve their visibility in search engine results. Unlike standard SEO, which targets smaller websites, enterprise SEO addresses large-scale sites with thousands of pages and complex structures. Big businesses need organized strategies to manage this content effectively.
This approach is designed for companies that handle vast amounts of data and need to ensure their websites thrive online. It focuses on making sure every piece of content serves its purpose and attracts the right audience. Through technical improvements, detailed reporting, or advanced analytics, enterprise SEO aims to better every chance to improve a brand’s presence.
It helps businesses stand out in a crowded digital space, ensuring they don’t miss potential customers due to optimization oversights. The goal is to make search engines a valuable partner for growth.
Who is Botify?
Botify is an enterprise software platform for brands that want to improve their presence across search engines. This platform targets enterprise search marketers, helping them optimize web and mobile sites to increase visibility, a key step for driving organic traffic and revenue. Unlike others in the SEO space that focus solely on keywords or content, Botify explores the reasons behind search visibility, offering insights into how well pages are crawled and indexed.
Botify stands out for its use of AI and a strong data model to change how brands approach search optimization. It not only identifies your position but also helps you understand how to achieve better results by automating changes and updates without developer delays. The real-time monitoring capabilities allow you to be proactive in your strategy, which is essential as search behavior and algorithms continue to evolve.
With clients like The New York Times and GitHub, Botify’s platform is trusted around the world. It is supported by a solid funding background, focusing on refining organic search strategies for growth in a complex digital landscape. Botify helps brands optimize their search potential efficiently.
Who are Botify’s main competitors?
Botify, being in the Enterprise SEO Optimization space, has plenty of competitors. Below are some major ones.
- BrightEdge
- Conductor
- Searchmetrics
- SEMrush Enterprise
- Ahrefs
- Screaming Frog SEO Spider
- DeepCrawl
Company Details
We populate below with as much company data as possible. Getting this info can be tricky, but we do our best. Unfortunately, this data often defaults to the parent company, so for some acquired companies, this data may not be relevant.
- Parent Company: https://www.g2.com/sellers/botify
- Location: United States
- Number of Employees: 280
- Founded: 2012
- G2 Reviews: 77
- G2 Ratings: 4.4
Social Details
Like above, if we can easily pull social media data, we’ll populate it here.
- Twitter URL: https://twitter.com/botify
- Twitter Followers: 4409
- LinkedIn URL: https://www.linkedin.com/company/botify