What is Goldcast and how is it changing B2B marketing?

Goldcast is a platform designed to transform B2B marketing through the integration of video content and events. By aligning these elements with customer engagement strategies, Goldcast helps companies create memorable experiences. Leading enterprises like 6Sense, LG, Zuora, and Mailchimp leverage its tools to boost their marketing efforts, marking a shift towards video-driven events as crucial components for brand growth and audience interaction.

Who are the primary users of Goldcast's platform?

Goldcast primarily serves event marketers and demand generation teams within the enterprise sector. These professionals use the platform to organize, execute, and track virtual events, webinars, and other customer engagement activities. Companies like 6Sense, LG, Zuora, and Mailchimp have found success with Goldcast's tools, underscoring the growing reliance on video and interactive events for effective B2B marketing strategies.

What features does the Enterprise plan of Goldcast include?

The Enterprise plan of Goldcast includes a comprehensive suite of features tailored for extensive use. Subscribers receive all platform functionalities, dedicated onboarding support, and attendee-based pricing for cost efficiency. Additionally, the plan offers 24/7 tech support, custom branding options, assistance with the first three events, detailed post-event analytics, and CRM integrations to maximize data utilization and drive marketing success.

How does Goldcast's pricing model work?

Goldcast employs a flexible pricing model designed to suit the unique needs of B2B enterprises. They offer two primary plans: Enterprise and Standard, both of which require potential clients to contact Goldcast for pricing details. This approach allows for a customized solution based on business size and requirements, ensuring that companies receive a tailored package that aligns with their marketing strategies and goals.

What are the main features of the Standard plan?

The Standard plan of Goldcast includes access to all essential platform features but with some limitations compared to the Enterprise offering. It provides onboarding support, pricing based on the number of registrants, and ongoing tech support via email or chat. Additionally, users receive support for one event and basic post-event analytics to help measure audience engagement, making it a valuable option for businesses with simpler needs.

How does Goldcast integrate with other marketing tools?

Goldcast enhances marketing efforts by integrating seamlessly with popular marketing software such as HubSpot and Marketo. This integration allows companies to funnel engagement data directly into their marketing systems, facilitating real-time insights and detailed analytics. By providing these capabilities, Goldcast empowers event marketers to measure the impact of events effectively, enabling data-driven decision-making that supports revenue growth and marketing optimization.

Why is Goldcast's contact us for details pricing strategy beneficial?

Goldcast's contact us for details pricing strategy may initially seem vague, but it actually reflects their commitment to personalized service. This approach ensures that potential clients receive customized packages tailored to their specific business needs and size. Although retrieving detailed pricing may take an extra step, it fosters a more supportive relationship between Goldcast and its clients, ultimately facilitating better alignment of services and increased satisfaction.

Goldcast Pricing & Costs: A 2024 Overview

20 Nov 2024

Understanding Goldcast's pricing shouldn't be complicated. We break down their complete cost structure in this straightforward guide.

Goldcast is changing B2B marketing by using video and events. Their platform aligns video content with customer engagement strategies, helping businesses create memorable experiences. Companies in the enterprise sector, including 6Sense, LG, Zuora, and Mailchimp, use Goldcast’s tools to improve their marketing campaigns. These firms are part of a trend where video-driven events are key for brand growth, audience interaction, and boosting sales.

Positioned in the online event and webinar platform market, Goldcast offers a solution aimed at event marketers and demand generation teams. It serves as a hub for organizing, executing, and tracking events, while funneling engagement data into marketing software like HubSpot and Marketo. This integration helps companies measure event impact, gain real-time insights, and make decisions that aid revenue growth.

Goldcast uses a flexible pricing model tailored to the needs of B2B enterprises. They offer two main plans: Enterprise and Standard. Both plans require potential customers to contact Goldcast for pricing information, suggesting a customized approach based on the specific needs and size of the business.

The Enterprise plan supports extensive use and includes a range of features:

All platform features included.
Onboarding to ensure effective use from the start.
Attendee-based pricing for cost efficiency based on event size.
24/7 tech support available through email or chat.
Complete custom branding to match company aesthetics.
Support for the first three events to ensure smooth execution.
Detailed post-event analytics providing insights into prospects and customers.
CRM integrations for effective data capture and use.

For those seeking a more basic solution, the Standard plan provides similar core functions but with slightly reduced features:

Access to all platform features.
Onboarding to help users get started.
Pricing based on the number of registrants for added flexibility.
Tech support via email or chat for ongoing assistance.
Support for one event, providing essential event management help.
Basic post-event analytics for insight into audience engagement.

Goldcast’s pricing model shows its focus on delivering value through tailored solutions for large enterprises. By emphasizing real-time analytics and smooth integrations, the platform ensures that event marketers and demand generation teams have what they need to achieve results. Whether you want to create engaging webinars or host effective virtual summits, Goldcast provides the tools to turn events into measurable outcomes.

Choosing a “contact us for details” approach may seem vague, but it indicates their commitment to personalized service. This ensures you receive a package that fits your business’s unique demands. While obtaining specifics may require an extra step, it signals that Goldcast is ready to support your growth.