Kevel for Newbies: A 2024 Overview
This piece is part of our “For Newbies” series, which provides quick overviews of various B2B companies. The series exists because sites like Crunchbase and G2 are just kind of busy, with flashing banners and tabs we don’t care about (I don’t buy a CRM due to mission statements). Sometimes all we want are the basics. Hence, ‘For Newbies’.
This particular Newbies piece looks at Kevel, which is in the Custom Ad Platform Infrastructure space.
What vertical is Kevel in?
Kevel is in the Custom Ad Platform Infrastructure vertical.
The Custom Ad Platform Infrastructure space is a toolkit for businesses wanting to build their own ad solutions. This isn’t about using generic, one-size-fits-all ad platforms. It’s about creating something unique that aligns with your brand’s needs. At its core, this vertical is about flexibility and control. Businesses can tailor ad formats, targeting, and placements to their audience, instead of fitting into predefined molds.
Who benefits? Publishers, marketplaces, and app developers—all looking to monetize their platforms creatively without being limited by traditional ad solutions. These are people who want to keep users engaged, maintain brand integrity, and better revenue potential. This level of creative freedom means your ads can feel like a natural extension of the customer experience, not a distraction.
What does it do? It opens up possibilities. Custom Ad Platform Infrastructure allows companies to innovate, test, and iterate on ad experiences quickly. You get to build, run, and optimize advertising in a way that complements your platform’s goals and user experience rather than disrupts it. It empowers businesses to take charge and push boundaries.
Who is Kevel?
Kevel offers a suite of infrastructure APIs designed to help businesses build custom ad platforms. It’s suitable for engineers and product managers who need to implement sponsored listings, native ads, and internal promotions quickly. Unlike relying on tech giants like Google or Facebook, Kevel empowers companies to create ad solutions that align with their branding and user data while keeping user privacy a priority.
Kevel is committed to creating an ethical internet. They envision a future where online retailers and publishers control their ad revenue streams independently. Kevel’s platform handles over three billion API requests daily. Customers like Ticketmaster and Strava have used this infrastructure to improve their advertising efforts, experiencing significant reductions in development time. With a presence in cities like Durham, San Francisco, and London, Kevel prioritizes making internet monetization easy and ethical.
Who are Kevel’s main competitors?
Kevel, being in the Custom Ad Platform Infrastructure space, has plenty of competitors. Below are some major ones.
Company Details
We populate below with as much company data as possible. Getting this info can be tricky, but we do our best. Unfortunately, this data often defaults to the parent company, so for some acquired companies, this data may not be relevant.
- Parent Company: Kevel
- Location: United States
- Number of Employees: 107
- Founded: 2010
- G2 Reviews: 43
- G2 Ratings: 4.5
Social Details
Like above, if we can easily pull social media data, we’ll populate it here.
- Twitter URL: https://twitter.com/kevelapi
- Twitter Followers: 1,975
- LinkedIn URL: https://www.linkedin.com/company/1717780/
If you are interested in Kevel, you can learn more about them here. Please note - SEOWidgets has no affiliation with Kevel. We’re just a small team of B2B enthusiasts wanting to help buyers out.
