7 Ways to Find Keyword Volumes for SEO

Understanding keyword research is essential for businesses aiming to improve online visibility. Knowing which keywords connect with their target audience can significantly impact their SEO strategy. Many professionals find themselves overwhelmed by the many tools available and often struggle to use this data effectively. A keyword volume finder simplifies the process and offers clarity.

This article explores various tools and methods that can help professionals discover relevant keywords and their search volumes. Keywords are not just phrases; they reflect user intent and guide content creation based on what potential customers are searching for. Popular tools like Google Keyword Planner, Ahrefs, and SEMrush will be discussed to provide practical insights into integrating them into your marketing strategy.

By the end, you’ll gain a clearer understanding of how to identify and use keywords more effectively, improving your SEO efforts. Let’s dive into the first tool, Google Keyword Planner, to start your keyword research.

Table of Contents

• Use Google Keyword Planner
• Use Ahrefs' Keyword Explorer
• Check SEMrush Keyword Magic Tool
• Look at Moz Keyword Explorer
• Explore Ubersuggest Tool
• Try Keywords Everywhere Extension
• Analyze Keywords with SERPStat

Use Google Keyword Planner

Google Keyword Planner is a reliable tool in SEO. Even with other options available, starting here is useful. It’s part of the Google Ads suite, mainly for advertisers, but it can improve our SEO strategy.

Access requires a free Google Ads account. Once logged in, click on “Tools & Settings” in the upper right corner, then “Keyword Planner.” Two main options appear: ‘Discover new keywords’ and ‘Get search volume and forecasts.’ Choose the first to start your exploration.

In ‘Discover new keywords,’ enter words or phrases related to your niche or paste your website’s URL for ideas. This helps uncover keywords you may not have considered.

The data Google provides is valuable. You see average monthly searches, competition level, and forecasts on how these keywords might perform in ads. Our main focus is search volume. Keywords with high competition may be difficult to rank for organically, although they may indicate high relevance.

Here’s how to use this data effectively:

• Identify High Volume, Low Competition Keywords: Look for those with decent volume but not too competitive.
• Understand Trends Over Time: This guides you on which keywords are gaining or losing traction.

Using the tool is simple, but deriving insights takes practice. Here’s a strategy:

• List Your Keywords: Focus on search volume and competition.
• Consider User Intent: Are users looking to buy, learn, or navigate? Understanding intent guides your content creation.
• Plan Your Content: Tailor your strategy to what users are searching for based on their intent.

Another advantage is location and language targeting. Since Google Keyword Planner serves advertisers worldwide, you can gain insights on search volumes by region. For local or national campaigns, this precision is beneficial.

Think about your competitors, too. You can paste their URLs into the tool to see which keywords they target. It offers a glimpse into their strategy.

Lastly, keep in mind that the numbers are estimates and often reflect averages. They offer a foundation, but don’t let them define your performance. Combine this data with your analytics and customer insights for a broader view.

Google Keyword Planner is a starting point, not a comprehensive tool. Use it to guide you, but integrate your findings with strategies from other tools for a well-rounded approach. Your SEO efforts will improve when you act on meaningful insights rather than getting lost in the numbers.

Use Ahrefs’ Keyword Explorer

When researching keywords for your business, a tool like Ahrefs’ Keyword Explorer can make a significant impact. It’s more than just data; it’s a guide to potential growth and visibility. This tool is easy to use and offers analytics that can reveal keyword volumes your competitors might miss.

How to Get Started with Ahrefs’ Keyword Explorer

Ahrefs’ Keyword Explorer is versatile for SEO. Accessing it is simple. After logging in, you’ll see the search bar right in front of you. Type in your seed keywords. For example, if your business focuses on eco-friendly products, start with a keyword like ‘sustainable living.’ You will receive a detailed list of related keywords, their search volumes, trends, difficulty scores, and more.

Understanding the Data

The dashboard may seem overwhelming initially, but take the time to explore its features. One important aspect is the “Keyword Difficulty” score. While numbers can feel intimidating, this metric helps you understand the competitiveness of a keyword. A higher score indicates you’ll need more backlinks and content efforts to rank for it.

• Search Volume: This shows the average number of people searching for a keyword each month. It’s important for estimating the potential traffic a keyword might bring.
• Clicks vs. Search Volume: A keyword may have a high search volume but not generate actual clicks. Knowing this can help you avoid targeting keywords that won’t drive the traffic you need.
• Global vs. Local Metrics: Ensure you look at data that matches your target market, whether global or local.

Creative Ways to Use the Tool

You can explore ‘Keyword ideas’ through different approaches such as ‘Phrase match,’ ‘Having same terms,’ or ‘Questions.’ This allows you to find keywords in the way your audience might use them. Questions can be particularly useful since they often represent what potential customers are curious about.

Keeping Up with Trends

Pay attention to the SERP overview section, which shows the current landscape of Google’s first page for your chosen keyword. This includes a snapshot of what pages are ranking and why they might hold those positions. It provides insights into what content you need to create or improve.

Using Ahrefs Beyond Keywords

What enhances Ahrefs’ Keyword Explorer is its integration with Ahrefs’ other features. You can easily switch to backlink analysis, content explorer, and more tools—helping you build a thorough SEO strategy without leaving the platform.

Final Thoughts

Keywords are the foundation of any SEO journey. With Ahrefs’ Keyword Explorer, you have the insights needed to make informed choices. Be curious, experiment with the features, and let the data guide you. Focus on finding keywords that connect with your audience and align with your business goals.

Check SEMrush Keyword Magic Tool

Improving your SEO strategy and site visibility starts with understanding keywords. The SEMrush Keyword Magic Tool is excellent for uncovering keyword volumes. Let’s see how to use it effectively.

The SEMrush Keyword Magic Tool is user-friendly. No advanced knowledge is needed, just curiosity and a willingness to experiment. Enter a broad keyword related to your niche. For example, if you sell organic skincare products, type in “organic skincare” and see what results appear.

You’ll find a wealth of data. The tool shows metrics like search volume, keyword difficulty, and competitive density. Focus on search volume for now. This metric indicates how often people search for a specific keyword each month, helping you decide which keywords can improve your brand’s visibility.

Here’s a straightforward procedure to better the SEMrush Keyword Magic Tool:

• After generating your keyword list, sort by search volume to find the most popular terms.
• Check the keyword difficulty. While high-volume keywords look appealing, they often come with strong competition. Aiming for a balance of moderate search volume and lower difficulty can yield quicker results.
• Explore the feature that shows related keywords. This can help uncover long-tail keywords that attract niche traffic.

The filter option is also useful. You can refine your search by including or excluding specific terms for more precise targeting. For example, if you’re focusing on “organic skincare for acne,” use the filters to narrow down relevant keywords.

The SEMrush Keyword Magic Tool has a large database that offers not just keyword options but also generates ideas for content. The insights can influence blog topics, ad campaigns, or product descriptions.

Keep an eye on keyword trends. Spotting changes in search volume over time is vital. Seasonal products or emerging trends in skincare can benefit from this flexibility. Remember, SEO evolves. Staying aware of shifts helps you stay ahead.

As you progress, experiment with different keyword combinations. Trial and error can be beneficial. Overlooking low-volume keywords may cost you opportunities; sometimes niche keywords provide valuable chances with less competition.

There’s no one right way to use the SEMrush Keyword Magic Tool, but this framework will improve your SEO strategy. It’s about discovering what your audience searches for and aligning your content with their needs. Let this tool help you incorporate keywords naturally into your content, leading to a boost in visibility.

Start using the SEMrush Keyword Magic Tool and refine your keyword strategy. Focus on finding what works for your context and let your creativity shine.

Look at Moz Keyword Explorer

Moz’s Keyword Explorer is a useful tool for anyone exploring SEO. To boost your site’s visibility, getting familiar with this resource is important. Unlike other keyword tools, Moz simplifies keyword research, making it easier to identify which queries will drive valuable traffic to your site.

When you first access Moz’s Keyword Explorer, you encounter an intuitive interface designed for a seamless experience, even for newcomers. It provides context around each keyword’s potential instead of just presenting numbers. Let’s look at how to use this tool effectively.

You start with a keyword overview. Here, you get a snapshot of monthly search frequency for that term. More importantly, you see the keyword difficulty score. Moz measures how challenging it might be to rank for a specific search term based on the authority of competing sites. This is helpful for prioritizing your keyword targeting efforts.

Examine the SERP analysis section. This reveals the top results for your query. Look at who leads and why. Is it due to quality content, backlinks, or something else? It becomes your guide.

Another valuable feature in Moz’s toolbox is Keyword Suggestions. It’s like brainstorming with an SEO expert. It provides a list of related keywords, sorted by relevance and volume. This list can inspire niche ideas you may not have thought of.

Here’s a quick guide to using Moz’s Keyword Explorer effectively:

• Start with a seed keyword, the main term for your content.
• Check the keyword difficulty. Seek a balance between decent volume and manageable competition.
• Analyze SERP results. Learn from those who are already succeeding.
• Expand your keyword list with suggestions from the tool.

While these features are valuable on their own, Moz’s strength lies in understanding context in keyword selection. If the difficulty is high, but the potential return aligns with your goals, it may still be worth pursuing.

Moz aligns each element of keyword data with achievable goals. It’s not just about finding any keyword, but the right ones that can improve your SEO strategy. Remember, Moz isn’t a standalone solution. Think of it as part of a complete strategy that includes insights from other tools to find what resonates with your audience.

Explore Ubersuggest Tool

When it comes to keyword research, Neil Patel’s Ubersuggest is a versatile tool that can help you find keyword volumes and more to strengthen your SEO efforts. Why try Ubersuggest? It’s user-friendly—even for those who feel overwhelmed by SEO terms. Whether you’re a beginner or experienced, Ubersuggest meets you where you are and helps uncover opportunities that can move your site into view.

Getting Started with Ubersuggest

Getting into Ubersuggest begins with its straightforward interface. When you visit the site, you see a search bar where you can type any keyword idea you have. The tool quickly generates a wealth of information: search volume, cost-per-click (CPC) data, competition level, and even seasonal trends. This information is valuable as you build your content strategy.

Discover Related Keywords

After exploring a keyword, Ubersuggest offers related keyword suggestions to expand your content reach. These suggestions aren’t random; they’re based on actual search data, showing the variants people are looking for.

Here’s what you might find:

• Long-tail keywords that capture specific search intent
• Alternative phrasing or synonyms
• Questions users commonly ask about the topic

Having a list of related keywords is essential. It helps create content that answers multiple queries and attracts a wider audience.

Analyzing SEO Difficulty

Understanding how difficult it is to rank for a keyword is important. Ubersuggest provides an SEO Difficulty score for each keyword, ranging from easy to challenging. This score gives you insight into what you’re facing. If you’re starting out or working with a new site, targeting keywords with lower difficulty can lead to quicker wins. Don’t dismiss higher-difficulty keywords. With the right strategy, they can be targeted as longer-term goals.

Competitive Analysis

Ubersuggest goes beyond just keywords; it looks into the competitive landscape. By entering your competitor’s domain, you can see which keywords they rank for, the content that drives traffic to their site, and how much those keywords are worth. This reveals areas where you might exploit gaps or trends your competitors are missing.

Here’s why competitive analysis is valuable:

• Reveals gaps in your competitor’s strategy
• Unveils opportunities for new content
• Informs better backlink tactics

Simplify and Take Action

Ubersuggest isn’t just about collecting data. It’s about turning insights into action.

Consider these steps:

• Identify low-hanging fruit (keywords with high volume but low difficulty)
• Create content that addresses common questions you found
• Monitor ongoing performance and adjust as needed

An important takeaway: SEO is not static, and your strategy shouldn’t be either. Regularly revisiting tools like Ubersuggest helps you stay agile and ahead.

Ubersuggest is simple yet effective. When used thoughtfully, it plays a crucial role in not just understanding but mastering the digital landscape. It’s not just about finding keywords anymore; it’s about identifying the right battles to fight for better visibility.

Try Keywords Everywhere Extension

If you’ve ever wished for a genie to sit in your browser and whisper the best keywords in your ear, the Keywords Everywhere Extension is close to that dream. This tool fits right into your Chrome or Firefox browser, merging ease of access with useful insights. It’s a simple and affordable way to improve your keyword strategy with minimal hassle. Here’s how to make the most of it.

Installing Keywords Everywhere is easy. Just go to their chrome store page or website, follow the prompts, and you’re set. Once installed, it sits in your browser’s toolbar, ready to spring into action. Each time you search on Google, Bing, or other engines, this extension reveals a range of keyword data right on your search results page.

What type of data can it provide? Let’s take a look:

• Search Volume: See how often a keyword is searched each month. This helps you understand potential interest and demand.
• Cost Per Click (CPC): Find out what advertisers are willing to pay for a single click on your keyword. This gives you insight into market competitiveness.
• Competition: This tells you how many advertisers are vying for the same keyword, helping you assess keyword difficulty levels.

Beyond the basics, Keywords Everywhere shows related keywords and “People Also Search For” (PASF) suggestions. Sometimes, valuable keywords lie in these related searches. They often have less competition while still driving targeted traffic.

This tool excels at fitting informed decisions into your workflow. Right on your search results page or when browsing other sites, you can quickly validate ideas without jumping between platforms or tools. Say goodbye to note-taking across multiple browser tabs or spreadsheets.

For those who like organizing their data, you can easily export lists into a CSV file. This makes sharing with teammates or storing for reference simple. Whether working independently or in a team, having organized data ensures smoother planning.

Let’s talk about free versus paid features. While Keywords Everywhere offers a lot at no cost, consider its paid version if you want detailed competitive analysis or access to historical data. It’s budget-friendly, based on credit usage instead of a hefty monthly fee.

Use this tool to look beyond obvious keywords and explore niches your competitors may miss. It’s about spotting those “why didn’t I think of that” moments and turning them into content opportunities that resonate online.

Don’t underestimate the value of having Keywords Everywhere in your toolkit. It’s a gem that provides insights when you need them. Give it a try, let it integrate into your workflow, and see how it uncovers new paths for your SEO efforts.

Analyze Keywords with SERPStat

Analyzing keywords with SERPStat reveals insights that aren’t always obvious. This tool offers a wealth of data to help you determine which keywords can impact your SEO strategy.

One of the first things you’ll notice when using SERPStat is its simplicity. Even without extensive SEO experience, the platform guides you through complex data with an intuitive interface. Start by entering a keyword or a domain in the search bar—you’re diving into analytics that’s easy to understand and visually engaging.

Comprehensive Overview

When you enter your keyword, you get an overview, including search volume, competition level, and cost-per-click statistics. Look deeper into the Keyword Analysis section, where you can explore related keywords, trends, and the competitive landscape. This data shows not only how often a term is searched but also how it interacts within its environment.

Discovering Related Keywords

The value of SERPStat extends beyond primary keywords. You can easily find long-tail keywords that drive targeted traffic. Check the Related Keywords tab for a list of relevant keyword phrases that you might not have considered. They may have lower search volumes but often feature less competition.

Competitor Insights

Understanding your competitors can be as important as knowing your own strategy. In the Competitor Analysis section, SERPStat lets you peek into the strategies of your competition. Here, you can see which keywords they rank for and where they focus their resources. This insight helps you decide whether to compete directly or carve out your niche with different terms.

Tracking Your Progress

Identifying and integrating strong keywords isn’t enough—you must track their effectiveness over time. SERPStat offers rank tracking features, allowing you to monitor how your chosen keywords perform. Stay updated on fluctuations to recognize seasonal trends or responses to changes on your site.

Benefits of Using SERPStat

• Keyword Difficulty: Assess how hard it is to rank for your selected terms.
• Competitor Analysis: Understand where your competitors stand and adjust your strategy.
• Backlink Checker: See who’s linking to your site, offering potential collaboration or competition insights.
• Site Audit: Identify technical issues that could affect your SEO strategy.

By engaging with the data provided by SERPStat, you can sharpen your keyword strategy into a more focused approach. The more you learn about how people search and how your competitors position themselves, the better equipped you’ll be to find success. Experiment with the data you uncover and remain adaptable, ensuring your SEO continues to evolve and improve.

Understanding keyword volumes is essential for an effective SEO strategy. This article examined tools that can help you access those volumes, such as Google Keyword Planner and SERPStat. Each tool offers unique features and insights, making it easier to find the right keywords for better visibility and traffic.

Having the right keywords can drive organic growth. Whether you’re an experienced marketer or new to the field, knowing how to analyze keyword volumes is important. This guide aims to help you navigate these options and support your SEO efforts.