Meltwater for Newbies: A 2024 Overview
This piece is part of our “For Newbies” series, which provides quick overviews of various B2B companies. The series exists because sites like Crunchbase and G2 are just kind of busy, with flashing banners and tabs we don’t care about (I don’t buy a CRM due to mission statements). Sometimes all we want are the basics. Hence, ‘For Newbies’.
This particular Newbies piece looks at Meltwater, which is in the Media Intelligence Solutions space.
What vertical is Meltwater in?
Meltwater is in the Media Intelligence Solutions vertical.
Media Intelligence Solutions keeps track of what’s being said. It’s like having an ear on the conversations across media platforms. News articles, blogs, social media, or broadcast content, this solution helps you understand the buzz.
Businesses, PR professionals, and marketing teams benefit. They use it to gather insights, monitor their brand’s reputation, and follow industry trends. It’s not just listening; it’s about understanding the noise.
By analyzing patterns and sentiments, these solutions offer strategies that guide decision-making. They help organizations react swiftly to public opinion, manage crises, or spot new opportunities. It’s the modern way to stay informed and navigate the media landscape.
Who is Meltwater?
Meltwater is a tool designed for PR, communications, and marketing professionals seeking media intelligence. This platform offers a solution to monitor and analyze both traditional and social media. With its reach across over 300,000 online sources, plus print and broadcast, it helps businesses keep up with digital conversations. It’s useful for organizations aiming to understand their media influence, manage their brand, and engage with the right influencers and journalists.
Meltwater stands out with its global presence, providing expert service from 50 offices worldwide. This ensures broad media coverage. Meltwater also offers unlimited social listening capabilities, enabling users to explore consumer insights without data caps. With a user-friendly, exportable dashboard and customized enterprise solutions, Meltwater empowers teams to derive meaningful, actionable insights and measure their PR and marketing performance accurately.
Who are Meltwater’s main competitors?
Meltwater, being in the Media Intelligence Solutions space, has plenty of competitors. Below are some major ones.
Company Details
We populate below with as much company data as possible. Getting this info can be tricky, but we do our best. Unfortunately, this data often defaults to the parent company, so for some acquired companies, this data may not be relevant.
- Parent Company: Meltwater
- Location: United States
- Number of Employees: 2,625
- Founded: 2001
- G2 Reviews: 2,111
- G2 Ratings: 4.0
Social Details
Like above, if we can easily pull social media data, we’ll populate it here.
- Twitter URL: https://twitter.com/meltwater
- Twitter Followers: 25,780
- LinkedIn URL: https://www.linkedin.com/company/13277/
Pricing Plans
We scrape each vendor’s pricing page to get up-to-date pricing information. If we find anything, we add it below.
Meltwater offers flexible packages designed to suit different business needs and sizes.
- Essentials: This package is suitable for smaller teams. It includes core products to get you started, easy implementation, and access to training courses. It’s perfect for making an immediate impact.
- Suite: Ideal for various team sizes, this package lets you create a set of solutions tailored to your goals. It provides integrated tools for navigation and reporting, with the ability to scale as your team grows.
- Enterprise: For global organizations, this custom suite delivers a range of premium services. It provides managed services, integrated datasets, and solutions for all stakeholders. It offers unified pricing and contracting for a streamlined approach.
Meltwater focuses on giving businesses the tools they need to grow, whether you’re a small team or a large organization.
If you are interested in Meltwater, you can learn more about them here. Please note - SEOWidgets has no affiliation with Meltwater. We’re just a small team of B2B enthusiasts wanting to help buyers out.