Moz Local for Newbies: A 2024 Overview
This piece is part of our “For Newbies” series, which provides quick overviews of various B2B companies. The series exists because sites like Crunchbase and G2 are just kind of busy, with flashing banners and tabs we don’t care about (I don’t buy a CRM due to mission statements). Sometimes all we want are the basics. Hence, ‘For Newbies’.
This particular Newbies piece looks at Moz Local, which is in the Local SEO Solutions space.
What vertical is Moz Local in?
Moz Local is in the Local SEO Solutions vertical.
Local SEO solutions are crucial for businesses that want to connect with customers in their area. They focus on improving a company’s online visibility within specific locations. This is especially important for small businesses, franchises, or any organization with a physical presence serving a local audience.
For business owners and marketers, local SEO solutions act as a digital map that directs potential customers to their door. These solutions help businesses improve their online presence across search engines and local directories. This ensures that when someone nearby searches for a product or service, their business appears at the right moment.
Local SEO solutions make it easier for customers to find the businesses they need when they need them.
Who is Moz Local?
Moz Local is a tool that helps businesses improve local SEO by managing and optimizing their listings and online presence. It simplifies the management of location data, making it easier for businesses—whether they have one storefront or thousands—to maintain accurate and consistent listings across the web. Companies looking to increase visibility in mobile and local searches will find Moz Local useful, as it aims to drive more foot traffic through correct and coordinated digital profiles. The platform also offers features like review management and performance reporting to improve online reputation.
This product appeals to businesses that prefer streamlined operations. Moz Local automates tasks like duplicate removal and location management, which typically required manual effort. By simplifying these processes, the platform allows companies to focus on strategic decision-making instead of administrative tasks. A unique feature of Moz Local is its integration capabilities, providing insights that help shape visibility strategies effectively.
Moz Local is backed by Moz’s strong reputation in the SEO field. This connection ensures users can trust the data accuracy and industry knowledge the platform offers. From digital marketing agencies to healthcare providers, users have endorsed Moz Local’s ability to improve local presence with real results.
Who are Moz Local’s main competitors?
Moz Local, being in the Local SEO Solutions space, has plenty of competitors. Below are some major ones.
- BrightLocal
- Yext
- Semrush
- Synup
- Uberall
- Reputation.com
- Whitespark
Company Details
We populate below with as much company data as possible. Getting this info can be tricky, but we do our best. Unfortunately, this data often defaults to the parent company, so for some acquired companies, this data may not be relevant.
- Parent Company: https://www.g2.com/sellers/moz
- Location: United States
- Number of Employees: 354
- Founded: 2004
- G2 Reviews: 474
- G2 Ratings: 4.3
Social Details
Like above, if we can easily pull social media data, we’ll populate it here.
- Twitter URL: https://twitter.com/moz
- Twitter Followers: 554331
- LinkedIn URL: https://www.linkedin.com/company/3121734/
Pricing Plans
We scrape each vendor’s pricing page to get up-to-date pricing information. If we find anything, we add it below.
Moz Local offers three pricing plans to help businesses manage their location data. Here’s a breakdown:
- Lite Plan for $14/month focuses on basic location data distribution. It covers essential directories like Google and Facebook, including features like listing management, data cleaning, duplicate removal, and review monitoring. Suitable for those just starting.
- Preferred Plan at $20/month improves local search capabilities. This plan extends data distribution to major aggregators like Factual and Infogroup. Additional features include reputation management and the ability to respond to reviews. An optional data aggregator add-on in the US costs $4/month.
- Elite Plan for $33/month provides comprehensive presence management. This includes everything in the Preferred Plan plus extra directory submissions. It’s suitable for businesses seeking complete control over their local listings.
Each plan ensures consistent syncing of location data, important for keeping your business’s online information accurate.
If you are interested in Moz Local, you can learn more about them here. Please note - SEOWidgets has no affiliation with Moz Local. We’re just a small team of B2B enthusiasts wanting to help buyers out.