Moz Pro for Newbies: A 2025 Overview
This piece is part of our “For Newbies” series, which provides quick overviews of various B2B companies. The series exists because sites like Crunchbase and G2 are just kind of busy, with flashing banners and tabs we don’t care about (I don’t buy a CRM due to mission statements). Sometimes all we want are the basics. Hence, ‘For Newbies’.
This particular Newbies piece looks at Moz Pro, which is in the SEO Software Platform space.
What vertical is Moz Pro in?
Moz Pro is in the SEO Software Platform vertical.
Businesses need to stay ahead in the digital landscape. The SEO Software Platform vertical makes this possible by helping businesses improve their online presence and search engine visibility. These platforms simplify the world of SEO, offering tools for keyword research, site audits, and backlink analysis.
This vertical suits digital marketers, SEO specialists, agencies, and businesses of all sizes. Beginners can start here, and experienced users can refine their strategies. These platforms provide insights into what works and what doesn’t, guiding better decision-making. With clear data, users can adjust their strategies to increase organic search traffic and improve search engine rankings.
Who is Moz Pro?
Moz Pro is an all-in-one SEO software platform designed for businesses and agencies looking to improve their online visibility. It simplifies the complex world of SEO, offering tools for keyword research, link building, site audits, and rank tracking. What sets Moz Pro apart is its vast data—over 43 trillion links and 1.25 billion keyword suggestions—to help users make informed decisions. This extensive data drives the accuracy of their tools, making it a reliable choice for enterprises and agencies.
Moz Pro provides strong competitor analysis and insights to optimize content. It’s particularly useful for understanding how site performance, keyword optimization, and link-building strategies affect SEO success. Moz’s reputation in the field is supported by its history and commitment to providing actionable insights instead of just raw data, making it a valuable resource for both experienced SEO professionals and beginners.
Moz Pro stands out for its focus on simplicity and analytics, supported by expert help. It’s not just a collection of tools; it’s a complete platform that helps create effective SEO campaigns, aiding users of all sizes to clarify and improve their digital strategies.
Who are Moz Pro’s main competitors?
Moz Pro, being in the SEO Software Platform space, has plenty of competitors. Below are some major ones.
- Ahrefs
- SEMrush
- SpyFu
- Serpstat
- Screaming Frog
- BrightEdge
- SE Ranking
Company Details
We populate below with as much company data as possible. Getting this info can be tricky, but we do our best. Unfortunately, this data often defaults to the parent company, so for some acquired companies, this data may not be relevant.
- Parent Company: https://www.g2.com/sellers/moz
- Location: United States
- Number of Employees: 354
- Founded: 2004
- G2 Reviews: 568
- G2 Ratings: 4.3
Social Details
Like above, if we can easily pull social media data, we’ll populate it here.
- Twitter URL: https://twitter.com/moz
- Twitter Followers: 554331
- LinkedIn URL: https://www.linkedin.com/company/3121734/
Pricing Plans
We scrape each vendor’s pricing page to get up-to-date pricing information. If we find anything, we add it below.
Moz Pro has six pricing plans for different needs, from small businesses to large agencies.
- Free Trial: Test it with one user, offering limited access, and includes tools like keyword research and on-page grader reports.
- Starter: At $49/month ($39/month annually), it’s for small companies focusing on a single website, featuring 1,000 keyword rankings and access to performance metrics.
- Standard: Costs $99/month ($79/month annually). Suitable for SEO newcomers, offering 300 keyword rankings and unlimited on-page grader reports.
- Medium: Priced at $179/month ($143/month annually) with expanded features, including 1,500 keyword rankings and 10 campaigns. Recommended as a starting point for most users.
- Large: For $299/month ($239/month annually), it targets businesses needing more depth with 3,000 keyword rankings, supporting three user seats.
- Premium: Top-tier at $599/month ($479/month annually), ideal for large agencies, with 4,500 keyword rankings and strong support features.
All plans provide 24/7 support and flexibility in upgrading as needs grow.
If you are interested in Moz Pro, you can learn more about them here, as well as read our Moz Pro pricing and Moz Pro alternatives guides. Please note - SEOWidgets has no affiliation with Moz Pro. We’re just a small team of B2B enthusiasts wanting to help buyers out.