StoryStream for Newbies: A 2025 Overview

03 Jan 2025
What exactly does StoryStream do? Our clear, no-nonsense guide explains everything you need to know about them.

This piece is part of our “For Newbies” series, which provides quick overviews of various B2B companies. The series exists because sites like Crunchbase and G2 are just kind of busy, with flashing banners and tabs we don’t care about (I don’t buy a CRM due to mission statements). Sometimes all we want are the basics. Hence, ‘For Newbies’.

This particular Newbies piece looks at StoryStream, which is in the Social Commerce Solutions space.

What vertical is StoryStream in?

StoryStream is in the Social Commerce Solutions vertical.

Social commerce solutions help businesses blend social media engagement with e-commerce. These tools allow brands to convert social interactions into purchase opportunities. By embedding shopping experiences within social platforms, companies streamline the buyer journey, enabling consumers to discover, engage, and shop without leaving their favorite apps.

These solutions serve marketing teams and e-commerce businesses aiming to reach audiences where they spend their time. Social commerce enhances brand visibility and builds connections with consumers through user-generated content and influencer partnerships. They track engagement metrics and shopping behaviors, offering businesses insights to refine their strategies.

These tools connect social interaction with digital purchasing, improving sales channels while creating an engaging shopping experience suited to the habits of today’s consumers.

Who is StoryStream?

StoryStream is a cloud-based platform in the social commerce space, dedicated to changing how global brands and retailers connect with consumers. It merges content and commerce, tackling the challenge of bringing authenticity and personalization into online shopping. Through its AI-driven technology, it curates user-generated content (UGC) — including photos, videos, and reviews from a brand’s community — into immersive, shoppable experiences on eCommerce sites and social media. This tool meets consumers’ need for genuine interaction and inspiration, rather than just transactions.

Key features include UGC and social content galleries, “shop the look” functionality, shoppable and livestream video, and dynamic visual customer reviews. When consumers explore products through authentic visuals and real-world stories, they feel more connected and inspired to purchase. This is why prominent brands like L’Oreal, John Lewis, and VW Group trust StoryStream to create engaging digital shopping experiences that drive sales growth.

What sets StoryStream apart is its thorough approach to merging content with commerce, supported by strong AI capabilities. The platform allows brands to discover and manage essential social content while also measuring its impact on ROI. With an easy experience builder, personalized client support, and expert consultation, StoryStream acts as an extension of a brand’s team. For businesses aiming to link social media engagement with eCommerce success, StoryStream offers the tools and insights to succeed in a competitive market.

Who are StoryStream’s main competitors?

StoryStream, being in the Social Commerce Solutions space, has plenty of competitors. Below are some major ones.

Company Details

We populate below with as much company data as possible. Getting this info can be tricky, but we do our best. Unfortunately, this data often defaults to the parent company, so for some acquired companies, this data may not be relevant.

  • Parent Company: https://www.g2.com/sellers/storystream
  • Location: United Kingdom
  • Number of Employees: 51
  • Founded: 2011
  • G2 Reviews: 70
  • G2 Ratings: 4.5

Social Details

Like above, if we can easily pull social media data, we’ll populate it here.

Please note - SEOWidgets has no affiliation with StoryStream. We’re just a small team of B2B enthusiasts wanting to help buyers out.

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