Trend for Newbies: A 2025 Overview
This piece is part of our “For Newbies” series, which provides quick overviews of various B2B companies. The series exists because sites like Crunchbase and G2 are just kind of busy, with flashing banners and tabs we don’t care about (I don’t buy a CRM due to mission statements). Sometimes all we want are the basics. Hence, ‘For Newbies’.
This particular Newbies piece looks at Trend, which is in the Influencer Content Creation space.
What vertical is Trend in?
Trend is in the Influencer Content Creation vertical.
Influencer content creation connects brands with creators to produce engaging media that speaks to diverse audiences. This space combines creativity and marketing, allowing brands to take advantage of influencers’ reach and relatability to share their stories genuinely. Businesses use this strategy to increase visibility, build trust, and engage consumers through voices they already follow.
This vertical focuses on creating partnerships between brands and influencers who specialize in content that resonates. It’s suitable for businesses aiming to reach niche markets with personalized messaging. Influencers create posts, videos, or stories that fit a brand’s vision while maintaining their unique style. This balance ensures the content feels natural and adds value for the audience, improving both reach and engagement.
Who is Trend?
Trend is a platform focused on content creation, especially in the influencer space. It streamlines the process of acquiring visual content, making it a solution for brands seeking product photography, lifestyle visuals, unboxings, and more. Instead of brands looking for content creators, Trend’s unique application process allows a curated network of influencers to pitch themselves for campaigns. This system ensures projects start quickly, giving companies access to a steady stream of diverse content.
The platform is beneficial for marketers and brands needing consistent, high-quality content without hassle. By offering full licensing rights, Trend enables businesses to use content across various marketing channels, providing flexibility and a strong return on investment. This makes Trend a valuable resource for companies wanting to improve their brand narrative through visual storytelling.
Trend aims to simplify content creation and strengthen brand communication and reputation. With roots in Lima, Peru, the company operates locally and globally as part of the International Public Relations Network, allowing brands to engage with stakeholders worldwide. This global reach and local expertise position Trend as a strong partner in improving brand visibility and reputation.
Who are Trend’s main competitors?
Trend, being in the Influencer Content Creation space, has plenty of competitors. Below are some major ones.
Company Details
We populate below with as much company data as possible. Getting this info can be tricky, but we do our best. Unfortunately, this data often defaults to the parent company, so for some acquired companies, this data may not be relevant.
- Parent Company: https://www.g2.com/sellers/trend
- Location: United States
- Number of Employees: 57
- Founded: 2018
- G2 Reviews: 64
- G2 Ratings: 4.5
Social Details
Like above, if we can easily pull social media data, we’ll populate it here.
- Twitter URL: https://twitter.com/trend
- Twitter Followers: 1259
- LinkedIn URL: https://www.linkedin.com/company/trend-io/about
Pricing Plans
We scrape each vendor’s pricing page to get up-to-date pricing information. If we find anything, we add it below.
Trend’s pricing model emphasizes simplicity and flexibility. A $100 purchase equals 1 credit, activating creators on the platform and streamlining payments. Here’s what you receive:
- 5 images or 2 videos per creator, based on your request.
- Custom content options include:
- Product photography or lifestyle photography.
- Videos displaying products in use, such as demonstrations, testimonials, or unboxings.
Credits allow businesses to improve their marketing with high-quality, custom content. You can select from various media formats to best match your branding needs. The clear value proposition eliminates haggling, focusing on delivering precise and impactful visual narratives for your brand. For tailored visual content, Trend’s credit system offers an efficient solution.
Please note - SEOWidgets has no affiliation with Trend. We’re just a small team of B2B enthusiasts wanting to help buyers out.