Est run time: 15-20s.

Usefulness: Our bosses rarely ask for performance breakdowns by individual countries (would they really care how Turks & Caicos performs?), but when grouped by continent (roughly), that data is a bit more interesting. This allows you to easily see performance across large regions vs individual countries.

Caveats: Check that your file is called "Countries.csv" (you can download GSC data into CSVs). For territory we use North America (CA / US), Americas (Other), Asia, Oceania, Europe, and Africa.