Identify Trailing Terms
Trailing terms are keywords with CTRs that are underperforming compared to your other terms (by 10% or more). Uses Google Search Console's "Queries.csv" export.
Est run time: 15-20s.
Usefulness: If you're ranking well for a term, awesome! If no one is clicking the link, not awesome! You can use this widget to find results that could benefit from title tweaks and/or delisting so a more interesting article could take its place.
Caveats: Bunch of things. (1) Check that your file is called "Queries.csv". (2) This uses exponential fit on your data to calculate average CTR by position. We have no idea what that means, but we assume it has something to do with numbers and lines and really stretchy pants. (3) GSC's Queries.csv doc is limited to only 1k rows (sorted by clicks) (4) You may want to filter to just the blog path before exporting. (5) Removes any queries with < 50 imps from the final doc.